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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Derek Thompson
Host of Plain English, Bestselling Author of 'Hit Makers' and 'On Work', Staff Writer at The Atlantic


Derek is a staff writer at The Atlantic, where he writes about issues ranging from the consumer habits of millennials to the economics of entertainment. He offers a fresh, sharp, and clear voice amidst the chaos of new technology and the changing world. He effectively dissects the biggest technological, economic, political, and cultural trends of the moment, and interprets what they might mean for our futures. Original and prescient, his writing has earned him a Best in Business Award for Columns and Commentary from the Society of American Business Editors and Writers. “My job is to notice when I’m curious, and to notice when I’m confused, and to turn those noticings into words,” Derek says, “and to hope that people enjoy reading the crystallization of a quietly shared curiosity.”

Derek’s hit podcast Plain English does precisely as the name promises. He breaks down the weekly headlines into plain English, cutting the misinformation and confusion. Work in Progress, Derek’s newsletter on work, technology, and how to solve some of America’s biggest problems, has attracted a large audience looking to get ahead and prepare for the future. In his landmark cover story “A World Without Work,” Derek offered a wide-ranging exploration of the future of artificial intelligence and employment, and how Americans might cope with a jobless future.

His latest release, On Work: Money, Meaning, Identity, is unique in its position. Spanning the history of labor and the future of work, Derek’s commentary and analysis made him a core voice in the conversation around work.

In his debut book Hit Makers: The Science of Popularity in an Age of Distraction, Derek shows us why blockbuster success isn’t a matter of chance, but a fascinating intersection of power, network, science, art, and sheer brilliance—making some ideas disappear, and others explode. Since its release, Hit Makers has been hailed by critics as a “wonderful book … [filled with] solid research, ready wit, and catchy aphorisms” (USA Today) and “a fun, thought-provoking take on the strange turns of cultural fortune” (Publishers Weekly). To bestselling author Adam Alter, it’s “a bible for anyone who’s ever tried to promote practically anything, from products, people, and ideas, to books, songs, films, and TV shows.”

He is the recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers. He’s a weekly contributor to NPR’s national afternoon news show “Here and Now” and a regular guest on CBS, the BBC, and MSNBC. He has also appeared on Inc and Forbes’ “30 Under 30” round-up and Time magazine’s “140 Best Twitter Feeds.”

Agenda Sessions