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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

James Newswanger
Lecturer, Department of Applied Analytics at Columbia University


James Newswanger is the Senior Research Manager of IBM's Market Development & Insights' Corporate Social Analytics group. Jim supervises a team of data scientists who conduct primary and secondary research to gauge IBMers' satisfaction with enterprise tools, employees’ understanding of strategy, and the adoption of social business media. Jim directs IBM’s “Jam” collaboration research, which employs sophisticated text mining to identify themes, sentiment, and influencers--applying Watson software to very large directed time-limited on-line discussions. Prior to joining IBM, Jim was a consultant at ZS Associates/Princeton, a management consulting firm. While there, he co-founded Cozint, a specialist online healthcare research and consulting startup. Jim spent three years at SRBI, where he was a Vice-President. Jim received the M.S. and Ph.D., specializing in applied statistics (PREM Program), from Penn.

Agenda Sessions

  • Panel: Multimodal Generative AI Applications for Deeper Insight Mining


At this event