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James Newswanger
Senior Research Manager, Market & Brand Research Analytics at IBM


James Newswanger is Senior Research Manager of the Corporate Market & Brand Analytics group at IBM. He is responsible for the worldwide primary market research specialty in IBM Marketing, and specializes in voice of the employee research. He supervises a team of data scientists who conduct primary and secondary research to gauge IBMers’ satisfaction with productivity tools, employees’ understanding of strategy, and their adoption of social business media. Jim directs IBM’s “Jam” collaboration research, which employs sophisticated text mining to identify themes, sentiment, and influencers--applying Watson AI for discovery in large on-line discussions. The IBM Jam Program is both an internal and external client offering, and the research methodology has been recognized with an EXPLOR award.. Prior to joining IBM, Jim was a consultant at ZS Associates/Princeton, a management consulting firm specializing in pharma.  While there, he co-founded Cozint, a specialist online healthcare research and consulting group. Jim spent three years at Schulman, Ronca, Bucuvalas, Inc. (SRBI, now Abt), where he was a Vice-President. Jim received the M.S. and Ph.D., specializing in applied statistics (PREM Program), from the University of Pennsylvania. His work is published in Proceedings of the American Statistical Association, the IBM Systems Journal and the Journal of College Student Development.  He is a member of the American Association for Public Opinion Research, the American Psychological Association, and the Digital Analytics Association.