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TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

James Newswanger
Sr Research Manager, Corporate Analytics at IBM

Profile

James Newswanger is the Sr Research Manager of IBM Corporate Analytics focusing on Strategic Enterprise Transformation, and an IBM Distinguished Market Intelligence Professional. He has led the market research specialty for IBM Market Development & Insights. He conducts primary and secondary research on IBMers’ understanding of corporate strategy. Jim directs IBM’s “Jam” collaboration research, which employs sophisticated text mining to identify themes, sentiment, and influencers – applying Watson software to on-line discussions.

Prior to joining IBM, Jim was a consultant at ZS Associates/Princeton, a pharma management consulting firm. While there, he co-founded Cozint, a specialist online healthcare research and consulting group. Jim spent three years at Schulman, Ronca, Bucuvalas (SRBI), where he was a VP.

Jim holds an M.S. and Ph.D., in applied statistics (PREM Program), from the University of Pennsylvania, where he was also an undergraduate. He has completed the Executive MBA at Quantic School of Business and Technology.