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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Joe Batista
Chief Creatologist at Former Executive Hewlett Packard Enterprise & Dell Technologies


With a distinguished career spanning decades at renowned giants like DELL Technologies and Hewlett Packard Enterprise, Joe Batista is a relentless explorer of growth opportunities. He is more than just a leader; he is a “Business Sherpa” guiding organization through the intricate terrain where technology and business converge. Corporations turn to him for his "creative application theory," seeking his guidance in crafting actionable strategies that bridge the gap between ideas and results.

Over his illustrious journey, Joe has orchestrated well over 600 client engagements, unveiling a staggering US$12 billion worth of hidden possibilities through his transformative strategies. His game-changing approach to innovation, grounded in precise business strategies, profound insights, and evidenced data, has earned him the moniker of "chief creatologist" among peers and clients alike.

Joe's groundbreaking work has not gone unnoticed; he was featured in James Dickie's book, "Changing How the Game is Played," for his thought leadership in devising new growth strategies during economic downturns. Furthermore, he earned a spotlight in Mike Brown's "Idea Magnets" and Natalie Neelan's "Rebels at Work," where he was celebrated as one of the foremost innovators in the business, consistently uncovering opportunities others failed to perceive.

Agenda Sessions

  • Workshop 1, Part I: Unlocking Growth: Transformation from Researcher to Strategic Business Partner *Certification Included

  • Workshop 1, Part II: Unlocking Growth: Transformation from Researcher to Strategic Business Partner *Certification Included