John Ferreira

Chief Insights Officer at Finch Brands

Speaker

John leads the insights practice at Finch Brands, with a focus on creating new and innovative methodologies and frameworks that drive value for clients.Recent innovations include launching FinchSightTM Insights Communities and our Voice of the Company® process for internal research and consulting.

Before joining Finch Brands in 2013, John spent 11 years at Campbell Soup Company in roles spanning Brand Management, Consumer & Customer Insights, and New Product Commercialization. While there, John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce, and Swanson Broth to new heights of consumer engagement and financial performance.

He is a graduate of the Wharton Executive MBA program at the University of Pennsylvania. John brings, for the benefit of clients and colleagues, expertise and experience on both the brand and consulting sides.