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TMRE: The Market Research Event

Up to $700 SAVINGS EXPIRE

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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Kate Brelsford
Sr. Director, Ethnographic Services at Universal Destinations & Experiences
Speaker

Profile

Kate Brelsford is a medical anthropologist and public health professional who made the logical leap from academic bioethics research to research on theme parks in 2020. Since then, she has transferred her methodological expertise to better understand consumer-related topics, corporate culture, and organizational processes at Universal Destinations & Experiences, developing a nascent ethnographic program designed to provide holistic insights on complex issues to improve guests' experiences.

Agenda Sessions

  • Panel: Mastering Market Research: Crafting a Roadmap for Analyst Skill Evolution

    2:40pm