November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TXKate BrelsfordDirector - Consumer Insights at Universal Parks & Resorts
Profile
Kate Brelsford has a PhD in anthropology and MA in public health, resulting in a unique approach to market research. Prior to joining UPR she conducted health-related research at Vanderbilt and Duke.
Agenda Sessions
Weighing in on Weight – Applying Anthropological and Ethnographic Techniques to Understand how Body Dimension Affects Guest Experience at Universal Parks and Resorts
12:50pmView Session