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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Kate Brelsford
Director - Consumer Insights at Universal Parks & Resorts


Kate Brelsford has a PhD in anthropology and MA in public health, resulting in a unique approach to market research. Prior to joining UPR she conducted health-related research at Vanderbilt and Duke.

Agenda Sessions

  • Weighing in on Weight – Applying Anthropological and Ethnographic Techniques to Understand how Body Dimension Affects Guest Experience at Universal Parks and Resorts