Kerry Sette

VP, Consumer Insights & Research at Voya Financial

Kerry Sette, Vice President, leads consumer insights and research for Voya Financial. She specializes in strategic brand research, cultural and consumer insight with over 17 years of in-depth experience across all phases of international qualitative and quantitative research. She began her career at Y&R specializing in brand evaluation and strategy leading the world’s largest global brand study in over 40 countries. She later worked for an international consulting firm where she professionally moderated and conducted multi-country qualitative research studies in over 20 countries. Next, for over a decade she led large teams of consumer insights specialists and brand planners for Hill Holliday and then joined Ogilvy as EVP leading research and insights for North America. Kerry has been quoted by Ad Age and Bloomberg Businessweek for using controversial techniques within her qualitative work. She is an expert in all types of research ranging from consumer segmentation, advertising testing, brand tracking, discrete choice/conjoint, traditional/digital/social media measurement, PR/thought leadership to ethnography. Kerry is a graduate of Hofstra University, where she received her Master’s Degree with High Distinction in Industrial Organizational Psychology.