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TMRE: The Market Research Event

Up to $700 SAVINGS EXPIRE

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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Lauren McGuire
President at Made Music Studio
Speaker

Profile

Lauren McGuire is the President of Made Music Studio, the leading sonic branding and design agency in the US. An accomplished strategist and leader, she has driven the company's growth since joining Made Music in 2011. McGuire has worked with AT&T, American Express, IMAX, Wells Fargo, Frito Lay, Restaurant Brands International, Univision, and more. She has been featured in The New York Times and Adweek and on stage at 4As Accelerate, PSFK, and ESOMAR for her expertise in branded sound and audio. She leads Made Music’s innovation and product development, including its newest product, Continuum, designed to scale sonic branding across all media for performance results.

Agenda Sessions

  • Rain on the Roof vs. Nails on Chalkboard: The Impact of Sound on Brand Power

    2:05pm