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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Mayra Gacon
Customer Marketplace Insights Senior Manager at Verizon


Mayra was born and raised in Brazil, where she embarked on her journey in market research. Beginning her career at Nestlé, Mayra later transitioned to the agency side before relocating to the USA.

With over 15 years of dedicated experience, Mayra spearheaded research initiatives spanning various sectors, including healthcare, finance, beauty, food, home services, and philanthropy. Recently, Mayra earned her master's degree in Marketing Research and Analytics from Michigan State University.

Mayra's professional journey led her to Verizon's CMI team, where she currently oversees consumer wireless value proposition projects. Prior to this, Mayra spent two enriching years at Visible, shaping consumer insights and collaborating with stakeholders to inform strategic business decisions.

In Mayra's spare time, she is a busy mom of two, who is also engaged in developing a Portuguese language learning program and au pair community in Denver.

Agenda Sessions

  • An Ethnographic Approach to Marketing Strategy & Planning