Sai Pisipati

US Insights & Analytics Manager - Finish & Household Brands at Reckitt

Speaker

A passionate and self-driven Consumer Insights Professional with 17 years of agencyand client-side experience in FMCG product innovation, trade/shopper execution andmulti-media comms activation. Has been a strategic commercial & product innovation partner to Reckitt for 9 years in Innovation & Comms exploration/validation, & Retail Activations. He also took care of Reckitt Account while being at IRI for 3 years prior. His agency life largely was split between IRI, Euromonitor and Datamonitor doing broad industry research. Passionate about market research industry working closely with various global agencies to bring out the best business impact by adopting new tools, methods and fearless approaches. Sai has led consumer connect programs to bring the voice of consumers to connect the dots between data, emotional motivations and functional need states driving behavioral dynamics. Sai leads the multi-cultural insights for Reckitt Hygiene and is passionate to drive marketing to connect with multi- cultural diaspora of US market.