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TMRE: The Market Research Event
December 3-5, 2024
Loews Sapphire Falls ResortOrlando

Suann Griffin
Former Senior Director, Insights at Serta Simmons Bedding
Speaker

Profile

Suann most recently led Insights for the powerhouse portfolio of sleep brands including Serta, Beautyrest, Beautysleep, Simmons and Tuft & Needle. Her superpower is candor and she is passionate about ensuring customer-centricity steers commercial decision-making. Driven to inspire teams to develop high-impact solutions that solve customer challenges through a systems approach to insights, foresight, analytical reasoning and creativity, she credits the University of Georgia’s Masters of Marketing Research program for launching her on a 20+ year career in strategic insights.

Agenda Sessions

  • Leveraging Emerging Signals & Need States to Awaken a Sleepy Category

    2:10pm