Anja Petrovski

Chief People Officer at Al Nabooda Automobiles

Speaker

Anja Petrovski, Chief People Officer at Al Nabooda Automobiles, is redefining leadership by bringing a fresh perspective to people and culture. With over 20 years of experience spanning advertising, marketing, and now HR, Anja is known for her innovative approach to building brands and empowering talent. She served as the first female Marketing and PR Director at Audi Volkswagen Middle East for 12 years, where she led groundbreaking strategies that shaped the brand's success.

Her transition to HR leadership at Al Nabooda Automobiles highlights the bold move of appointing a non-HR professional to the role. Leveraging her expertise in marketing and communications, Anja focuses on uniting teams, nurturing talent, and fostering a collaborative culture. Recognised as one of the 50 Most Influential HR Leaders in the GCC, her passion for empowering individuals continues to transform the workplace, driving both employee and business success.

Today Anja serves in 2 boards, beside her regular progressional career:

• HR Committee International Woman Board of Directors / a global initiative dedicated to increasing female representation in C-suite positions and on corporate boards.
• Marketing Society Board member / not-for-profit organisation that inspires, accelerates and unites the world’s most senior marketeers.

Anja holds CIPD certifications level 7 Advanced diploma in strategic people management.

She holds UNESCO M.Sc. Management in culture and Cultural policy in the Balkans and she graduated at Faculty of Dramatic Arts in Belgrade at Department for film and television production