Asmaa Ghalayini

Head of Human Resources at ELECTRA

Speaker

Asmaa Ghalayini leads the People & Culture agenda at ELECTRA across the UAE and Saudi Arabia, bringing over a decade of international experience across SABIC, international NGOs and entrepreneurial businesses.

Her career has focused on translating business priorities into the structures, talent and culture required to deliver them. At ELECTRA, a two-time Best Employer award winner, she partners with executive leadership on transformation, organisation design and workforce strategy, strengthening the business's capacity to adapt and scale.

Leading at the intersection of business, people and change, Asmaa brings a commercially grounded perspective on the evolving role of HR. As AI, technology and shifting workforce expectations reshape the business landscape, she advocates for a more strategic, data-informed and future-focused approach to People & Culture.

At the core of her leadership approach is the belief that lasting impact is created when talent, culture and organisational effectiveness are embedded at the heart of business strategy.