Irresistible Foods Group was founded in 2021, building on the legacy of the Taira family, who created King’s Hawaiian in the 1950s. What began as a small bakery in Hilo, Hawaii has grown into a collection of distinct, high-quality food brands with deep consumer appeal. Irresistible Foods Group is comprised of King’s Hawaiian, beloved for its soft and sweet bread; Grillo’s Pickles, a fresh refrigerated pickle brand with a cult-like following; and The Killer Brownie Company, known for its rich, layered brownies crafted by a family-owned bakery. Together, these brands reflect a shared commitment to quality, tradition, and meaningful food experiences.