Exhibit Tips

Register now by clicking the button below for the The Buildings Show Exhibitor Lunch and Learn taking place October 30th at 12pm EST.

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra

Determining what you want to get out of The Buildings Show will help you reach your goals and objectives for the show.
Not sure where to start? Your goals should be S.M.A.R.T.

S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely


Want to take it 1 Step further?
Have a Pre-show meeting with staff to establish these goals, scheduling and create a game plan together.
Then, instill some friendly competition among your staff. Work together to ensure your exhibit has more impact than your competitor’s!

Graphics need to say:

• Who you are
• What you do
• Benefits of your products/services
  
  

Copywriting Guidelines:

• Buyer-focused
• Concise
• Stress one benefit only
• Action-oriented
  
  
  

And tell them where you'll be! Let them know your Booth # and how to find you so they can stop by and say hello. Perfect for prospective or loyal customers.

Ways to encourage visitors are by sending out the free tradeshow passes provided with the Exhibitor Manual, email campaigns or eblasts, text messages, phone campaigns, broadcast fax etc.

We also recommend using our Marketing Tools to promote yourself and your participation in The Buildings Show across your Social Media platforms.

Colour, quality & type of flooring play a part in the experience you are creating in your booth. Get creative with your flooring, alternatives to carpet are: hardwood, tiles, etc. If you have a product that is used for flooring, or could be used to "carpet" your booth space, use it!

Moving objects, videos, robots, mannequins, banners & branding will all grab the attention of attendees. Be guided by the image you want to convey.

Want to Take it 1 Step Further?

Plan giveaways and promotions to generate leads. No need for swag, you could opt to give away your own service or product to a handful of qualified leads. For those who don't win? You could offer them a promo code for a discount on future services. One Lead Retrieval Device is included in your Booth Package, so be sure to claim it ahead of the show.

Lead retrieval is included in your booth package!

Lead retrieval helps you easily capture, qualify and connect with potential buyers who attend the show. You can also use the scanner unit to capture fellow exhibitor badges. Pick up your scanner or download the app to scan on your device at the event.

BENEFITS

Easy To Use – The Lead Retrieval Scanners are as simple as point and click so you can spend your time talking to potential buyers and not trying to scan their badge.

Accurate Information – Since lead data is linked to the event registration data, you will have access to the most up to date information available; even if updated during the event.

Flexible & Reliable – All of the devices are handheld and battery-operated. This provides you with the freedom to scan a lead pretty much anywhere, not to mention no additional power is required to operate the unit.

Additional Exposure – When you use a lead retrieval device from MicroSpec, your company contact details will appear on the “Who scanned Me” report of the individuals that visited your booth. This unique solution is sent to each attendee post-event and can facilitate proactive follow-up with you by the potential buyer.

Fully Supported Onsite – MicroSpec lead retrieval personnel are on-site throughout the show with fast and friendly service. They care about your experience so their staff walk the exhibit hall during show hours and visit booths multiple times a day. They’re always ready to answer any questions you may have.

Pick up your lead retrieval device at the registration counter onsite when you pick up your badge!