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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Gabriel Dorosz
Executive Director, Audience Strategy & Insights at New York Times Advertising


Gabriel Dorosz
Executive Director, Audience Strategy & Insights
New York Times Advertising

Gabe is a deeply accomplished data, brand and audience strategist with 20+ years of experience at the intersections of media, advertising, technology, insights & ideas.

Gabe leads the audience, research and measurement teams within New York Times Advertising and is obsessed with proving the unique advertising value of the Times. Using a mix of first-party data, syndicated sources and custom research, his teams analyze audience interests, behaviors, and actions, translating those insights into opportunities that provide unique & measurable value for advertisers. His teams champion the unique value of Times advertising solutions, study the effectiveness of campaigns & use data to inspire ideas.

Gabe’s undergraduate thesis on the history of alternative media & early internet fan communities led to a wide-ranging career building brand systems, cross-media campaigns and digital experiences, winning multiple New York Times Publisher Awards, Effies, Webbys and more along the way.

Agenda Sessions

  • NYT Games, Cooking, Sports and Shopping: Researching the Value of Highly Engaged Audiences