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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Jeff Barth
Head of Digital Transformation Office & Strategic Program Management Office at Gap


Jeff Barth is a strategic and operational technology and business executive, with extensive international experience, bridging the gap between business objectives and technology enablement, both across global Fortune 50 companies and agile startups. With expertise in consumer packaged goods and luxury/fashion, Jeff has leveraged leadership roles at industry giants like PepsiCo, CHANEL, and Gap, Inc. to drive impactful transformative initiatives.

Jeff brings years of hands-on startup experience with entrepreneurial sensibilities and speed to multi-billion dollar global organizations, orchestrating digital transformations that have to date generated over $360M in impact and continue to drive value today. Jeff has applied artificial intelligence and machine learning to transform inventory management processes to drive $250mm in EBITA upside, built digital marketing platforms for billion dollar brands, run EDI systems supporting $6 billion annually in transactions, and designed and executed global transformations of HR and of digital workplaces, supporting nearly 25,000 employees worldwide.

Jeff was an early practitioner of artificial intelligence, co-founding with a leading AI researcher at the University of Chicago a start-up based on early natural language iterative search, and recently completed the Artificial Intelligence: Implications for Business Strategy program at MIT Sloan & MIT SAIL.

Jeff is an authentic and passionate leader who inspires his stakeholders and builds teams that hustle like startups within large global enterprises. Jeff has a BA in Political Science from UCLA and an MBA from Georgetown University.

Agenda Sessions

  • AI in Fashion and Apparel Retail: Applications an Execution