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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Jennifer Avery
Vice President - Strategic Insights at Universal Parks & Resorts


Jennifer Avery is a cultural anthropologist and strategic insights leader who has been designing impossible projects to answer complex sociological questions in market research for nearly twenty years

Agenda Sessions

  • The Pitfalls of Box Checking: How Organizations Misuse Research and Misuse Researchers, and How to Make it Stop

  • Weighing in on Weight – Applying Anthropological and Ethnographic Techniques to Understand how Body Dimension Affects Guest Experience at Universal Parks and Resorts


Speakers at this event