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TMRE: The Market Research Event

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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Jennifer Avery
Vice President - Strategic Insights at Universal Parks & Resorts
Speaker

Profile

Jennifer Avery is a anthropologist with over 20 years of consumer insights experience on both the vendor and supplier sides. She oversees a fully in-house research function for the domestic parks of Universal Destinations and Experiences. Jennifer specializes in questioning everything and pulling off the impossible.

Agenda Sessions

  • We Aren’t Using the Numbers, the Numbers Are Using Us: The Impact of Quantification on MR, Credibility and Professional Control

    11:20am
  • Moderated Q&A

    8:55am