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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Laura Catalani
Market Research Team Lead at Capital One


Laura Catalani leads the Market Research team for the Retail Bank division at Capital One. In her role, she supports a team of researchers who seek to understand the behaviors, attitudes, and beliefs of consumers. During her time at Capital One, she has learned and leveraged both qualitative and quantitative research methods to help the business achieve its strategic learning goals.

Prior to joining Capital One, Laura worked at EAB (The Education Advisory Board). At EAB, she led a team of researchers that helped member colleges and universities optimize their Continuing and Online Education program offerings to meet the needs of their student populations. While there, Laura further developed her research scoping and design and stakeholder engagement skills. She also discovered her passion for talent coaching and development, as well as team building. In her free time, Laura enjoys spending time with her kids and running.

Agenda Sessions

  • Investing in Emotion: Leveraging Human Truth to Inform Bank Strategy