Tara Kenneway

Senior Brand Strategist and Insights at T-Mobile

Speaker

Tara Kenneway is the Senior Brand Strategist and Insights at T-Mobile helping the well-known brand create competitive advantage through insight-driven strategy and design. With over 20 years experience as a market researcher and brand strategist, Tara has aided Ipsos, LPK, Interbrand and more in efforts of positioning, insight mining, design development and beyond. Tara prides herself in leveraging traditional brand-building tools, while still knowing when to break the rules.