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Burke

Profile

Since 1931, Burke Inc. has consistently redefined expectations in the marketing research industry. From segmentation, to customer engagement programs, to product innovation, to brand tracking, we pride ourselves on designing—and executing—objectives-driven quantitative and qualitative research. Working across a variety of industries, we help our clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy, and education. Backed by Seed Strategy—our strategic consulting subsidiary—we have the capabilities to support our clients throughout every phase of the product/service life cycle, with expertise in strategy, innovation, branding, and marketing. In addition, we provide comprehensive training on research fundamentals and best practices through the Burke Institute—our dedicated education division and the industry’s leader in research and insights training. Wherever our clients find themselves on the path to success, we’re uniquely equipped to help them move forward with clarity, confidence, and purpose.

Continuing our long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI—an integrated insights system that analyzes multiple data sources to uncover patterns, relationships, and critical insights that are often hidden; and Quantiment®—a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.