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5 minutes with: Elisabeth Kashner, FactSet


Elisabeth is Director of ETF Research at FactSet and will be joining Inside ETFs as a speaker this January. 

Discover her thoughts on the biggest trends affecting the industry, her concerns for the coming months and how the advisory industry is changing...




The theme for Inside ETFs 2020 is the evolution of the ETF market. What’s the biggest change you see affecting the industry in the coming months?

It's hard to choose between the potential launch of non-transparent active ETFs and the increasing need for independent due diligence caused by rising vertical integration of the custodial, advisory, and asset management business.

Why are events like Inside ETFs important to the industry?

I love the opportunity to connect with current and former colleagues, counterparts, rivals, and industry leaders.  So often, casual meetings lead to creative breakthroughs and new solutions.

Have you attended Inside ETFs before? If so, what would be your number 1 piece of advice for anyone attending for the first time?

It's my tenth! 

Plan, plan, plan.  Block your calendar for the can't miss sessions like the ETF Pundit Super Bowl, and then invite your peers, frenemies, future clients, and potential collaborators to fill up your calendar.  

What is your biggest concern about the markets going forward?

With the collapse of the Fiduciary Rule, I fear that marketing and misaligned incentives will overcome due diligence and lead investors to take unnecessary, poorly understood risks.

How is the advisory industry changing?

Fee compression and vertical integration makes scale and efficiency critical.  Identifying and substantiating the value proposition matters more than ever, as does the due diligence burden.