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5 minutes with Matt Hougan, Chairman, Inside ETFs


We spent five minutes catching up with Matt Hougan, Chairman at Inside ETFs, to find out what to look forward to at the event this January! 


The theme for Inside ETFs 2020 is the evolution of the ETF market. What’s the biggest change you see affecting the industry in the coming months?

The past ten years in ETFs have been defined by a secular bull market in both stocks and bonds. I wonder if the next ten will be defined in part by finding portfolios and products that thrive when traditional stocks and bonds face challenges.

Why are events like Inside ETFs important to the industry?

This industry evolves so quickly. Inside ETFs offers one place where you can instantly get up-to-speed on the most exciting developments in the space, and get a peek of what’s coming in the future.

What would be your number 1 piece of advice for anyone attending the event for the first time?

Talk to as many people as possible. You have the entire industry together under one roof, and you’ll get as much out of the event as you put in. Come ready to ask questions … of your peers, of product providers, of regulators, of everyone.  If you do that, it’ll be the most rewarding four days of the year.

What is your biggest concern about the markets going forward?

I am worried that traditional stocks and bonds won’t deliver the returns clients expect over the next 10 years. And I'm equally worried about how investors will respond to this; whether they’ll take on too much risk as they go searching for those higher returns.

How is the advisory industry changing?

Financial advisors are adapting to a world where traditional, high-quality portfolio construction is priced at zero. That means they need to build much closer relationships with clients and find ways to differentiate themselves that go beyond traditional portfolio construction.