Convenience Retailing University

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February 24-26, 2026
Marriott Downtown AustinAustin, TX
February 24-26, 2026 |Marriott Downtown Austin, Austin, TX

The ONLY Conference Dedicated to Convenience Category Managers

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Glimpse of CRU

Explore everything Convenience Retailing University has to offer you and your business. With a dynamic agenda and top-notch speakers, this event promises not to disappoint.

Image of attendees mingling at the 2024 CRU conference.

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Inspiring categories are key to a convenience store’s success. CRU offers fresh strategies for core categories, innovative tech integration, and new research on evolving consumer trends.

Image of an innovation forum session from the 2024 CRU conference.

Agenda

In just three days, Convenience Retailing University (CRU) delivers years' worth of exclusive insights. This event is packed with expert sessions, cutting-edge strategies, and the latest industry research.

Image of attendees from 2024 CRU conference shaking hands.

Attendees

Our attendees come from varied backgrounds in the convenience store industry. At CRU, reconnect with old friends and build new business partnerships.

Image of two speakers on the general session stage at the 2024 CRU conference.

Speakers

A roster of top industry experts will join us, sharing their valuable insights and knowledge on the latest trends and challenges in convenience retail.

CRU Category Tracks

Discover the key to mastering every area of convenience retailing with Convenience Retailing University's Category Tracks. This video takes you inside the specialized tracks designed for Foodservice, Packaged Beverages, Dispensed Beverages, Behind the Counter, Center Store, Fuel/EV, Technology and Loyalty, showcasing the latest trends, strategies, and innovations shaping the industry. Hear from experts, see actionable insights in action, and explore how these category-focused sessions can help grow categories, explore consumer trends and elevate your business. Join us to learn, network, and be inspired by the future of convenience retail.