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May 18-20, 2022
Hilton San Francisco Union SquareSan Francisco, CA

FinovateSpring 2022 Executive Reboot Boardrooms

Reboot & reimagine for the new digital normal.

Two brand new executive boardrooms to tap collective intelligence, create resilience & drive success at FinovateSpring 2022.

Why join an Executive Reboot?

The pandemic accelerated digital transformation in a way that none of us thought possible. Leadership teams at financial institutions need to hit the reset button now if they are to embrace the challenges that lie ahead.  The world of financial services is transforming at an unprecedented pace and companies cannot stand still if they want to succeed.  Leaders need to reequip themselves now - not because they know what the future looks like but because they don’t. 

These boardrooms will bring together C-suite executives to explore the challenges; share best practices; identify new opportunities and brainstorm innovative solutions to find a path through uncertainty.  The format is a brief scene setting introduction from a subject matter expert before opening up to discussion with the broader group.  To allow for maximum interaction numbers are limited to 30 people. The sessions will run under the Chatham House Rule (participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed) to allow for free and open conversations.

CMO REBOOT - Executive Reboot for Chief Marketing Officers

CMOs in financial institutions are racing to keep up with the dizzying pace of innovation and to understand how new technology and new channels are transforming consumer behaviour and how consumers interact with brands.  The new digital normal is changing the role of the CMO and driving them to take on new roles and responsibilities.  In order to succeed in a rapidly changing discipline CMOs need to effectively collaborate across the enterprise to move beyond building the brand and think beyond traditional marketing methods.

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Topics to be discussed include:

  • How the CMO role in financial services is being disrupted and how it needs to be reinvented for today’s quantum marketing world 
  • The CMO as chief collaboration officer; customer experience officer; MarTech chief information officer; change leader and inventor    
  • Why CMOs must be masters of multiple disciplines, with insights, expertise and relationships to put them at the strategic center of banking transformation
  • Learning from fintech marketing successes
  • Harnessing purpose powered by new technology and data – MarTech; AdTech; AI; mobile marketing; location-based marketing; influencer marketing and more
  • Why a focus on customer needs and personalization is critical to the success of a CMO, the importance of personalized products, not just marketing or advertising

CIO REBOOT - Executive Reboot For Chief Innovation Officers & Chief Transformation Officers

CIOs and CTOs in financial institutions have seen their roles transform dramatically as consumers demand better digital banking experiences and fintechs continue to raise the bar; innovation is now an urgent banking priority.  The kingmakers in financial services will be those who truly know their customer and successfully monetize opportunity through delivering financial products that they really want.  And banks need to harness fintechs expertise in CX; savvy CIOs and CTOs realize this and know which fintech partnerships to pursue in the interests of driving their bank’s success.

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Topics to be discussed include:

  • The three Cs of innovations – customer; culture & connection   
  • Technology is transforming the business of banking; how can you reimagine innovation for your company and your customers?
  • Monetizing and maximizing the power of innovation with fintech partnerships, banking-as-a-service, fintech acquisitions, investing in fintech
  • Becoming more open and collaborative as an organization with your culture of innovation, making innovation everyone’s job
  • Why CIOs and CTOs in the future will be front and center of every successful bank‘s strategy