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We Are Guernsey


Guernsey Finance promotes the island’s financial services sector internationally. We Are Guernsey is the brand under which Guernsey Finance promotes its services.

Based in Guernsey, a British Crown Dependency in the Channel Islands, the agency conducts marketing, communications and business development on behalf of its members, also employing representatives in London, Hong Kong and Shanghai.

Guernsey Finance’s mission is to ‘Promote and connect Guernsey as a leading finance centre in its chosen markets’. Guernsey is the closest global finance centre to London, with which it enjoys a collaborative relationship, and is a world leader in multiple sectors of the finance industry.