In this episode of Zephyr's Adjusted for Risk Podcast, host Ryan Nauman sits down with Chris Sullivan, President of Craft and Capital, at the Exchange Conference.

They discuss the critical importance of narrative-building in the financial services industry. Chris shares insights on the importance of developing a clear and compelling narrative, the evolving definition of media, and the role of content in communication strategies.

Learn about effective media engagement, the nuances of content creation, and how asset managers can leverage communication to stand out in a competitive market. Lastly, Chris emphasizes the value of having a clear narrative and the benefits of involving multiple perspectives and spokespersons in conveying an organization’s message.

00:00 Introduction to Adjusted for Risk Podcast
01:20 Meet Chris Sullivan from Craft and Capital
03:53 The Importance of Narratives in Financial Services
08:38 Navigating Media Engagement for Asset Managers
20:41 Content Creation and Its Role in Communication
27:25 Conclusion and Contact Information

Zephyr can help asset management firms tell their narrative through analytics and data. Find out more here