Zephyr Financial Solutions
Adjusted for Risk: Why Beating the Market Is Hard and How Advisors Add Value


Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast with Mike Willis, CEO and co-founder of Cyber Hornet ETFs, discussing why consistently beating the market is difficult and how advisors can add value through asset allocation, discipline, and client coaching. Willis shares his background from wirehouses to launching an RIA and creating investment products to make his strategies accessible to smaller investors, including why he shifted to using the S&P 500 as a portfolio backbone after underperforming in 2013–2014. He explains Cyber Hornet’s 75/25 approach—75% S&P 500 with a 25% crypto “kicker” (Bitcoin, Ethereum, Solana, or XRP) rebalanced monthly—to buffer volatility while gaining crypto exposure, and discusses crypto “winter,” technical patterns, scarcity fundamentals, regulatory clarity, and the still-low adoption of crypto by financial advisors.

00:00 Podcast Kickoff
01:30 Meet Mike Willis
02:26 Advisor Value Beyond Alpha
03:55 Why Build a Fund Platform
05:33 From Active to Index Core
06:33 Adding a Crypto Kicker
08:51 The Index Ticker Story
14:09 Why Crypto Beats Options
15:26 Bitcoin Adoption Waves
18:38 Crypto Winter Explained
24:08 What Ends the Downturn
27:23 Advisor Adoption Outlook
29:32 Wrap Up and Resources

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