A Rising Need for Marketing in Asset Management and Wealth Management

According to NASDAQ, “Personalized wealth management can take into account factors such as lifestyle needs, cash flow requirements, risk tolerance and long-term objectives. An effective personalized wealth management plan will include a combination of investment consulting and planning services.” *1

Marketing your services with the backing of a steadfast cloud-based asset and wealth management software not only allows financial professionals like you to stand out amidst a fierce competition, but also enables the expansion of product offerings and the ability to meet a growing demand for contemporary asset classes.

Market to:

Show How You Stand Out – The asset and wealth management services industry are one of, if not the most competitive, which uncovers a need to differentiate amidst a vastly changing and widening market. According to wealthmanagement.com, “Good marketing shows the world who you are. You may be the RIA industry’s gift to client service, but if you’re one of the 12% of advisors who won’t even open a browser tab to LinkedIn to prospect, how will anyone know?” *2

Build and retain client relationships – Utilizing an array of financial performance management tools or offering comprehensive portfolio analytics will build client trust enabling longer term relationships.

Expand your offerings – Expanding management and advisory offerings in a market with an emerging need for customized services can lead to long-term client-manager bonds. Generating offerings such as market insights, customized reports and fact sheets or through utilization of cloud-based investment management software to connect and serve clients anywhere.

Meet Growing Demand – As Millennial and Gen Z investors acquire more capital it is critical that investment professionals meet their unique needs (Sustainable investing, alternatives, crypto currencies, retirement savings and more).

Reduce Pressure from AI – the rising popularity of artificial intelligence in the financial industry is putting pressure on traditional investment professionals to generate offerings that AI can’t. According to J.D Power, “As AI-enabled investment advisory solutions rapidly gain traction in the marketplace, advisors need to be clear on what differentiates them. In 2024, 41% of advised clients’ experiences fall into the transactional category on the J.D. Power advice continuum.” Offering an enhanced level of customization and personalization to clients enables you to stand out amidst a rapid AI influx.

“Marketing is how you externalize your client experience. Marketing for differentiation lets your prospects see what sets you apart from other advisors and lets them decide if your strengths map to their financial needs. It helps to consider it the active counterpart to passive growth you earn through referrals. These two strategies, in tandem, form the bedrock of a successful organic growth engine.” *2

Market yourself better with Zephyr

Clients feel more equipped to handle the intricacies of financial markets knowing managers have a steadfast suite of tools equipped to handle anything the market can throw at them. With Zephyr, investment professionals can assure clients that they are receiving the most comprehensive and customized services on the market.

Zephyr’s all in one financial services platform provides wealth managers, asset managers, financial advisors and trust professionals the ability to perform portfolio comparisons, generate proposals, allocate assets, perform risk analysis, measure portfolio performance, comparisons, provide the most customized investment reports and fact sheets and more. This financial client management software will not only simplify the investment process but will make you stand out in a fiercely competitive industry.

Request a demo here.

Why Personalization Is Important in Wealth Management | Nasdaq *1

RIA Marketing And The Client Experience Go Hand In Hand | Wealth Management *2

2024 U.S. Full-Service Investor Satisfaction Study | J.D. Power (jdpower.com) *3