Finshape helps banks to win the race for digital customers through ready-made digital products and custom delivery services.

In 2021, W.UP teamed up with BSC to create a new European digital banking powerhouse, Finshape, marking a new chapter in its growth story. Finshape blends BSC’s digital banking platform with W.UP’s deep personalisation solutions into a driver of digital success for banks in Europe and across the APAC and MENA regions. All this with backing from PortfoLion, CEE’s leading venture capital firm. Finshape’s mission is to transform the way banks engage with clients and generate  revenue in the digital space through AI-powered experiences.