September 26-29, 2023 | Expo: 27-28
Walter E. Washington Convention Center,
Washington, DC.
Selling In Sustainability
Gaining Buy-In for Moving Sustainable Business Practices Forward
Even the most highly skilled salespeople and business leaders meet objections. The formula for gaining buy-in for sustainable building is a complex combination of human psychology, credible storytelling, and compelling financial data. In this white paper, experts decide the steps you can take to convince decision-makers of these necessary investments.