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Greenbuild
September 26-29, 2023 | Expo: 27-28
Walter E. Washington Convention CenterWashington, DC.

September 26-29, 2023 | Expo: 27-28
Walter E. Washington Convention Center,
Washington, DC.

Selling In Sustainability

Gaining Buy-In for Moving Sustainable Business Practices Forward

Even the most highly skilled salespeople and business leaders meet objections. The formula for gaining buy-in for sustainable building is a complex combination of human psychology, credible storytelling, and compelling financial data. In this white paper, experts decide the steps you can take to convince decision-makers of these necessary investments.