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Greenbuild
November 4-7, 2025
Los Angeles Convention CenterLos Angeles, CA
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November 4-7, 2025
Los Angeles Convention Center,
Los Angeles, CA

Selling In Sustainability

Gaining Buy-In for Moving Sustainable Business Practices Forward

Even the most highly skilled salespeople and business leaders meet objections. The formula for gaining buy-in for sustainable building is a complex combination of human psychology, credible storytelling, and compelling financial data. In this white paper, experts decide the steps you can take to convince decision-makers of these necessary investments.