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September 21-23, 2021
San Diego Convention CenterSan Diego, CA

Selling In Sustainability

Gaining Buy-In for Moving Sustainable Business Practices Forward

Even the most highly skilled salespeople and business leaders meet objections. The formula for gaining buy-in for sustainable building is a complex combination of human psychology, credible storytelling, and compelling financial data. In this white paper, experts decide the steps you can take to convince decision-makers of these necessary investments.